Paws Grooming Empire New Website

The Challenge

The client approached us, desperate to get more business! Their current website was not ranking or converting users to new clients and drastic action was required.

It was obvious from the clients' glowing reviews that they are an excellent dog groomers and dog day care centre, however with a lack of new business they went ahead and ordered a new website and SEO package from us.

Our Approach

The old site was incomplete, uninspiring and full of AI-generated images that didn't foster a genuine connection with the clients users.  We addressed this with a totally new website design that uses the clients own images and videos, supported with high-quality stock imagery too.

To increase engagement and add to this more "up-market" look, we adding all the clients amazing reviews to build more trust with their visitors.  The client has worked so hard over the years for their clients, it's essential to demonstrate this on the website.  We also wanted to start promoting the dog day care side of their business, because this is in-demand, so we created a new page for this with copy, video and full list of services.

This was in conjunction with the continuation of the dog grooming and dog walking service Paws Grooming Empire provide to their clients in North London. 

Now, the website has more content for search engines to digest and start to rank them higher.  In addition to this, we are starting to undertake monthly SEO work to drive them up the search engine rankings and increase sales.

The new CMS system allows easy editing for the client, us and our SEO Consultant, Ollie.

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Results

The project has been a huge success in the following ways...

  • Improved branding
  • Easier to make website updates
  • Selling dog day care service
  • Improved SEO

View Project    Our work

The results

95+

Happy clients

150+

Websites in our care

9+

Years trading

94%

Client retention
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