Paws Grooming Empire
The Challenge
The client approached us, desperate to get more business! Their current website was not ranking or converting users to new clients and drastic action was required.
It was obvious from the clients' glowing reviews that they are an excellent dog groomers and dog day care centre, however with a lack of new business they went ahead and ordered a new website and SEO package from us.
Our Approach
The old site was incomplete, uninspiring and full of AI-generated images that didn't foster a genuine connection with the clients users. We addressed this with a totally new website design that uses the clients own images and videos, supported with high-quality stock imagery too.
To increase engagement and add to this more "up-market" look, we adding all the clients amazing reviews to build more trust with their visitors. The client has worked so hard over the years for their clients, it's essential to demonstrate this on the website. We also wanted to start promoting the dog day care side of their business, because this is in-demand, so we created a new page for this with copy, video and full list of services.
This was in conjunction with the continuation of the dog grooming and dog walking service Paws Grooming Empire provide to their clients in North London.
Now, the website has more content for search engines to digest and start to rank them higher. In addition to this, we are starting to undertake monthly SEO work to drive them up the search engine rankings and increase sales.
The new CMS system allows easy editing for the client, us and our SEO Consultant, Ollie.
Results
The project has been a huge success in the following ways...
- Improved branding
- Easier to make website updates
- Selling dog day care service
- Improved SEO
95+
Happy clients150+
Websites in our care9+
Years trading94%
Client retention
Google Reviews
We started working with David at Made Simple Media when we needed alterations and pages added to our website. He has advised us well on what we might like to add, has always been a pleasure to deal with, is reliable, and responds quickly. I would highly recommend working with David and MSM!
Ella, Park Avenue Recruitment
Google Reviews
Great personal service from Made Simple Media to understand our requirements, and explain every step in the design process for our new website. They are always on hand to give support and guidance, and we now have a professional website that is attractive and easy to manage. Many thanks!
Peter, Henfield Theatre Company
Google Reviews
Having never had the responsibility of creating a new website for the business before, Made Simple Media could not have made it a more easier and pleasurable experience. From the initial meeting to the end product, we could not have been happier. Made Simple Media quickly grasped what we were looking to achieve in both design style and function.
Tanya
Google Reviews
I honestly could not of fell on my feet more with made simple media. Everything I asked for has been done, simplifying things i was unsure about and basically made what I had in my head become a reality. A big thing for me is the availability of being able to get in touch when needed to and this was no issue what so ever. I can’t thank you enough Dave
Bobby Lord, Independant Jewellery
Google Reviews
Dave was so patient and understanding when it came to explaining the process and how things work. I highly recommend MSM to anyone who needs that extra help understanding the fundamentals of website building.
Matt, Land Solutions (South) Ltd
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