Paws Grooming Empire
The Challenge
The client approached us, desperate to get more business! Their current website was not ranking or converting users to new clients and drastic action was required.
It was obvious from the clients' glowing reviews that they are an excellent dog groomers and dog day care centre, however with a lack of new business they went ahead and ordered a new website and SEO package from us.
Our Approach
The old site was incomplete, uninspiring and full of AI-generated images that didn't foster a genuine connection with the clients users. We addressed this with a totally new website design that uses the clients own images and videos, supported with high-quality stock imagery too.
To increase engagement and add to this more "up-market" look, we adding all the clients amazing reviews to build more trust with their visitors. The client has worked so hard over the years for their clients, it's essential to demonstrate this on the website. We also wanted to start promoting the dog day care side of their business, because this is in-demand, so we created a new page for this with copy, video and full list of services.
This was in conjunction with the continuation of the dog grooming and dog walking service Paws Grooming Empire provide to their clients in North London.
Now, the website has more content for search engines to digest and start to rank them higher. In addition to this, we are starting to undertake monthly SEO work to drive them up the search engine rankings and increase sales.
The new CMS system allows easy editing for the client, us and our SEO Consultant, Ollie.
Results
The project has been a huge success in the following ways...
- Improved branding
- Easier to make website updates
- Selling dog day care service
- Improved SEO
95+
Happy clients150+
Websites in our care10+
Years trading94%
Client retention
Google Reviews
We are so delighted with our business and Made Simple Media deserve huge credit for making our project come to life. We look forward to continuing our relationship with Dave and the team. We would strongly recommend them to anyone.
Dean
Google Reviews
Due to business expansion I needed to make some amendments to a existing WordPress website. I asked Made Simple Media for some suggestions on the ideas I had and he was super helpful and came up with some great ideas to make the website perform and navigate better. Him and his team then did a great job in putting the ideas to practice and I was kept informed as the work was underway. Highly recommend Dave and his team!
Matthew Naylor, The Performance Zone
Google Reviews
Great personal service from Made Simple Media to understand our requirements, and explain every step in the design process for our new website. They are always on hand to give support and guidance, and we now have a professional website that is attractive and easy to manage. Many thanks!
Peter, Henfield Theatre Company
Google Reviews
Dave was so patient and understanding when it came to explaining the process and how things work. I highly recommend MSM to anyone who needs that extra help understanding the fundamentals of website building.
Matt, Land Solutions (South) Ltd
Google Reviews
I am Chief Executive of a charity. When I took over our website crashed and we lost all our data. We switched hosts to Made Simple Media, took on a brand new CMS and we have never looked back. Dave was fantastic then and remains so. Always approachable, quick to respond and great tools to help you on your way.
Matthew Sykes, Sir Simon Milton Foundation
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