Bespoke Development & Design
We have designed and built websites for a broad range of clients from start-ups and local enterprises to multinational companies. Our work ranges from designing sites from scratch to comprehensive re-designs and ongoing maintenance.
We ensure our Solutions will always be:
- Simple to Buy
- Simple to Use
- Simple to Change
- Simple to Extend
We offer web design in Horsham and service clients throughout West Sussex, Brighton, Crawley and London.
Our designers favour a flat, clean and modern look that lends itself well to responsive web design (mobile and tablet friendly). To complement our approach, we use the industry-standard “Bootstrap" framework so that your website’s code can be understood by all good web developers, making ongoing maintenance a breeze.
Have a burning question or just want to know more? …
Dave (at Made Simple Media) was just wonderful, he created a really beautiful website design for me which is so simple to use and update as required. Fantastic support service too.
Planning for Success
No one knows your business better than you, so to ensure the success of your project, we keep you involved every step of the way.
We get your project off to the best start during the initial consultation where we listen to your expectations and needs. Our team then map out the rest of the project based on what you say. Our comprehensive process includes:
Our process is: Plan it Right. Design it Right. Build it Right:
Plan it. We’ll look at the current website, what you want to achieve, what's wrong and what's right. Discuss proposed sitemap to then give structure to the new website.
Get you to review the proposed sitemap and make sure you are happy that all your important pages are not super buried within the sitemap and everything is there and complete.
Once the sitemap is agreed, we’ll move on to planning the wireframes, this allows us to play around with your website and get the desired layout, and make sure that the user experience resonates with what you set out to achieve and is easy to use for your customers.
Then you’ll be in a position to approve the sitemap and wireframes.
Design it: Once you’ve approved the sitemap and wireframes, you can move onto the design stage, this is where we’ll add your branding (logo/graphics images/colour scheme). At this stage additional content may also be required and we can work with you to ensure this resonates with your audience.
We then design all of the key pages (page types (a series of templates) which you can reuse to grow your website in the future).
Once design is approved, we can start the build stage.
Build it: This is where we do the HTML, css and javascript and the website moves into being interactive. Normally building the home page first and getting your approval before moving onto the next pages.
At this point we would try and get the content from you and then highlight any sections of the website that appear sparse or lacking in substance from a content perspective.
You then need to check all pages on the site and provide us with any final amendments.
Once we are both happy the website is ready, it needs to be fully tested.
We will use a range of browsers and devices and our website testing software, as well as physical humans! Then we are set for launching the new website in all it’s glory when you are ready to go live.
This ongoing communication drives the success of our projects, keeps our clients on our books and returning for future collaborations. To learn more, see what our clients have to say or read up on our approach.
Made Simple Media have done excellent work for me over the last two and a half years. Highly recommend!
Problems we Solve
Do any of these sound familiar?
Problem: Hard to make updates (Lack of time to manage the site, shelf life of technology has come to an end, the supporting partner has come to an end or refuses to support the technology any more) - this create a business problem
Solution: Purpose built CMS. Fit for purpose. Point and click. Any change. Any time. CMS editing made simple.
Problem: Design that looks unprofessional (Level of client dissatisfaction that is impacting conversion or sign up of new customers).
Solution: When MSM plans a new website we will review your competitors, look at the sites you love, design using flat, responsive modern design and the latest design trends, a full consideration of your audience and what they want to find, and designing a solution that solves the questions your business needs answering. We then wireframe the site, and only then move to the design phase, including the image colour and branding.
Other frustrations for prospective clients can include:
- Design that just doesn't work - UX issues (Unusable website that frustrates customers causing them to bounce and go off to a competitor)
- Poor accessibility (Website traffic through mobile accounting for more than half and people hate the experience)
- Poor communication from current agency (Missed sales/ ineffective response times, high blood pressure)
- Poor value from current agency
- Hard to get answers from current agency
- Understand your business to provide the right solutions
Would you like to
- Improve enquiries/sales/conversions
- Improve representation of company
- Add new functionality they want to promote
- Create better brand awareness
- Deliver on Marketing objectives: More traffic, leads, brand awareness, and exposure
- Make easier updates, new products, and add new promotions etc
We are here to help, challenge us today!
We are delighted with the website that Made Simple Media created for St Andrew's Church, N16. They really understood our vision for the project and turned it into reality, whilst suggesting additional ideas throughout. The whole project was seamless and enjoyable.
User Experience (UX) Design
User Experience, or UX for short, is the feeling a user gets when they interact with your site. We design and build websites that offer a positive user experience by making sure it’s easy to navigate and use.
Visitors to your website fall into different groups, or ‘personas’. Each user persona wants something specific from your site. A visitor to a charity’s website might want to:
- Donate money
- Help fundraise
- Get information from a specific department
- Interview a member of staff
To account for people’s different needs, we design and build a website that takes each into account and maps out the best journey for all of your users.
During our first meeting with you, we take the time to learn about the way people will use your site and we keep this conversation going throughout our process.
Learn more about how we work...
Designed to Convert
Your website is your online hub. It’s where all of your other marketing efforts point to and where you generate interest in what you do. Its purpose is to turn visitors into customers, subscribers or registered users and this transformation is what we call ‘conversion’. At Made Simple Media, we build websites that prioritise ‘conversion optimisation’ a.k.a getting the best response possible from your users.
When designing a new site, we consider how to get your visitors from A to B as quickly and successfully as possible, focusing on making every page profitable.
We use Google Analytics to set up ‘Events’ that help track visitor behaviour and measure conversion statistics across your site.
To discuss how we can make your website more profitable...
We are delighted with the quality of our new website, which has enabled us to effectively communicate our various areas of work and build an engaged and increasingly active audience. The common-sense design and easy-to-navigate structure has also helped us establish our organisational identity following a full rebrand in 2017. The support has been excellent throughout.
After Going Live
There’s more to a successful website than great design and seamless set-up. In the longer-term, you need to know what is working and what isn’t so you can keep it on top form.
We use Google Analytics to collect data about who is using your website and how they are behaving when they’re there. You’ll be able to easily see:
- How many people are visiting your site per day.
- How long they are staying on each page.
- What they are looking at when there.
- How this differs by demographics like age, gender and location.
As well as tracking important insights, your new website may require occasional maintenance. Once live, we perform a battery of tests to ensure your site is as fast and effective as it can be.
We use Google’s Search Console to keep an eye on the health of your site. It raises red flags whenever there are technical issues that might negatively impact your website’s performance.
As part of our comprehensive web design and development service, we provide all clients with free, extensive guides detailing how to update and maintain their new asset. And, for a small additional fee, we offer complete a course CMS training that takes new web managers from beginner to expert in no time.
For those who don’t want the hassle of learning a new skill from scratch, our developers can provide ongoing maintenance services at a standard, hourly rate.
Speed Matters
Website load speed really matters. Whether it’s waiting for a page to appear on screen, or anticipating the action of an interactive feature, people hate to wait. If they’re delayed longer than a few seconds, they’ll leave, driving down conversions, reducing ROI, pushing up bounce rate and plummeting the site down the search engine rankings.
When it comes to speed, faster is better. We optimise all new websites by taking steps like reducing the number of http requests, optimising images and graphic elements, using PHP 7 and Opcache, adding expires headers and various levels of caching. As a result, our clients get a dramatically faster website that retains more visitors.
At Made Simple Media, we are also pleased to offer super-fast hosting that transforms a slow website to a fast one with minimal cost.
Frequently Asked Questions
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Lets start making it simple for you, and simple for your users.
Contact our friendly team to find out how we can help you!