The way that your customers perceive your business is heavily dependent upon the design of your website. This is why you must ensure that it is well-designed and does not push customers away. After the website is created, you may see problems with its designs, especially if it was not made by a professional. This is when you should try these quick fixes to improve your problematic web design. These are easy to implement which makes it possible for you to make fast changes without the need to completely revamp the website.
If the colors on your website make no sense, you may need to hire a professional website designer.
The color scheme of many websites can be quite problematic and if the color scheme is so messed up that the colors are blinding for the users, it will automatically push people away from your website. This is when you should start thinking about restricting your color palette and ensuring that every color on your website has a role to play. For example, if you are using brown for all clickable links, you should not use the same color for any non-interactive elements as that will only end up confusing the user. You should decide which color represents which action and then, organize the color palette of your website accordingly. This will not only make it look more put together but also solve the problem of your web design being inconvenient and chaotic.
The colour palette should also be representative of your brand and your messaging. Branding and identity is a crucial part of digital success so make sure that your colours used on your website are compliant with colours used elsewhere within your digital presence online i.e. a mobile or web application.
Fonts may seem to be an unimportant part of web design but every designer knows that they can make or break a website.
By changing the fonts used on your website, you can fix the issue of the illegibility of text on your website. You can start by making sure that the text on your website is large enough for users to read it easily. This should be done in a balanced way because extra-large fonts can also be quite off-putting. Headlines should be made large and paragraphs should have a smaller font to make it easy for readers to differentiate between the two. You should also do some research about what each font represents so that you can choose the font based on that. For example, Serif fonts represent sophistication and are perfect for text written in a formal tone while Sans Serif fonts are more modern in nature.
One common problem with web design is that many unprofessional designers can end up making the most amazing design for the homepage and put no effort into designing other pages. This completely ruins the overall outlook of the website.
You can fix this by organising your website in a way that enhances the user experience and makes it easy for them to navigate each page on your website. Make sure you have a different idea and purpose in mind when designing a new page for your website. While all pages must be designed to achieve consistency, all pages should not simply be an extension of the home page. Make sure you approach each page with a new vision and the same amount of creativity is poured into designing other pages as that is put into creating the home page.
If your website has too much content or too many graphics, the user may feel overwhelmed and intimidated by it.
In a situation like this, a quick fix would simply be getting rid of elements, graphics and text that are not needed. Less is more always works. While it is important to keep images and text that help to add more substance and creativity to your website, it is very easy to go overboard. Make sure you consciously introduce white space to your website. You can also solve this issue by increasing the space between the text on your website and only limiting the text to what is actually important rather than flooding your website with content that the user may never end up reading. Just be confident that with enough limited necessary information, your customers will understand your brand and be encouraged to buy.
When your website lacks structure and consistency, it makes it extra hard for all users to engage with the content and pushes them away. This is something that generally happens as a result of poor planning and it can ruin the entire design, making it problematic.
One quick way to fix this is by making things simpler for the user and not leaving it up to them to guess the function of all elements or to navigate through the website without any clear and specific instructions. This can be achieved by focusing on content hierarchy which refers to the ordering of information in a way that the more important information is emphasized. With the help of content hierarchy, you can make it easy for the user of your website to understand what they need to focus on and how they must go about exploring your website without getting distracted by the number of options available to them. You should keep the goal of your website in mind while doing this in order to ensure that eventually, each page leads your user to the right CTA and allows you to achieve the main purpose of making your website.
While fixing a website with a problematic design can take some time and effort, it does not have to be a complicated process. By concentrating on these few areas of your web design, you can make it look more professional, attract more customers, tell your brand’s story in a better way and improve your overall branding as well. Just find the right professionals and work with them to fix these issues and you start to notice how these seemingly small changes can transform the entire look and appearance of your website. Feel free to add your own unique touch to the website after fixing it, for a more sophisticated look.
We are a digital agency specialising in Web Design, Development, Concrete5 and digital marketing, based in London & West Sussex.
We make digital simple. Our purpose is to simplify your frustrations in digital and solve the challenges you face to help make you more money and progressively grow your business or organisation.Tell me more
Keep up to date