SEO, or Search Engine Optimisation, is the art of optimising and growing your website so that it appears at the top of the search engine rankings, helping to deliver a greater quantity and quality of website traffic.
Internet users are in a rush. They put a question into Google such as "hairdresser near me" and they want to find the answer as quickly as possible. Similarly, Google wants to return the best results. Because of this, you need to be on page one of Google, as high up the page as possible with relevant, succinct content. The good news is it'll cost you much less than a sales person!
The internet is an ever-increasingly competitive place with online business more prevalent than ever, and because of this you need to be at the top of page one in the rankings.
Google have a huge market share in the search engine space. If you want to sell your products or services online then ranking high on Google's results pages is an essential part of your marketing and sales strategy.
According to industry experts Hubspot, 60% of marketers say that inbound (SEO, blog content, etc) is their highest quality source of leads!
68% of online experiences begin with a search engine. [Source]
Our SEO agency team provides expertise in search engine marketing, covering every aspect of search engine marketing, from technical website changes to copywriting and link building.
But, before we take on a new client we make sure we can definitely help you. Whilst every website benefits from an increased quality and quantity of website visitors, we understand that a monthly SEO retainer isn’t necessarily the best fit for every business.
Therefore, we offer our SEO agency expertise in three different options:
Standard retainer model, our team of SEO experts deliver the full range of services. SEO is full of pitfalls, but we can remove those frustrations by handling it for you, leaving you to focus on what you do best - running your business!
2. Done With You SEO
Perfect for businesses who want to handle some tasks in-house, but still want to leave most of the specialist work to the experts. We are flexible in working with graphic designers, copywriters, developers or any other provider to deliver an SEO package tailored around your requirements.
3. Do It Yourself SEO
If your business is wanting to handle your own SEO but would appreciate being pointed in the right direction, our team can provide a very detailed but easy to understand set of instructions in the form of an Audit and Strategy document. We’ll then be on hand to answer any questions you might have along the way.
Every discussion starts with an in-depth audit of your current standings and a discussion as to where you want to get to. It’s SEO made simple. Talk to us to get started.
Did you know that 92.42% of keywords get ten monthly searches or fewer? This is where our keyword research will get your going in the right direction from the start. Our SEO agency team will research the right keywords to make sure you are going to get huge results!
You can expect great communication and a transparent service from the start and throughout the length of the campaign. Our clients receive monthly reports showcasing the work we have done and the progress your website is making as it rises up the Google rankings!
Here are the simple reasons as to why the Made Simple Media SEO agency team are a great solution for online marketing of your business:
Of course, it is up to you to convert enquiries to sales, but we are always here for help and advice along the way.
Our SEO packages are offered with no contract or tie-in and represent excellent value for money. We strive for long term working relationships with our clients through exceptional work and results rather than contractual obligations.
There are a lot of factors that affect how your website ranks in Google, meaning where it appears in the search results.
Your budget will be spent wisely on the key factors that will bring the most benefit:
We don't take short cuts or use "tricks", your monthly budget will be wisely spent on effective search engine marketing methods with lasting results.
If you're unsure what budget will work for your desired outcome, simply get in touch for a free, no-obligation chat with a member of our SEO agency team.
As part of our web design services for Horace Fuller, we also incorporated a search engine optimisation package to promote their website. Here are some of the results we achieved over the first 9 months:
Following the launch of their new website, At Home were keen to explore how they could increase their exposure in their local area. Their team had strong content writing abilities, so they were keen for a ‘Done with you’ SEO strategy.
Our team put together the step by step instructions to create carefully curated location specific landing pages to help bump At Home up the Google rankings for a range of different villages that they serve.
The result? These location-specific landing pages such as ‘Estate Agent Southwater’ now rank in position one for a very high intent keyword that delivers significant search traffic. Importantly, due to a well-implemented internal linking strategy, the home page also ranks in position two, meaning the client occupies the two top positions, despite very strong opposition from rival agencies.
Whilst the client was happy with their pre-existing website built elsewhere, they contacted our team of digital strategists to help devise a DIY strategy document. Our team took the time to identify the most pertinent keywords, taking into consideration the business objectives, search volume and keyword difficulty.
As Restaurant Property were industry leaders in their niche, their wealth of knowledge provided great opportunities for organic backlinks by providing very factual and in-depth blogs providing industry insight.
The first blog their team wrote, focusing on the keyword ‘Sui Generis’ , delivered such high quality information that the article is now being used as a referenced source for large websites such as Wikipedia. The end result? The blog is now ranking as a ‘Featured Snippet’ for keyword related searches, helping to improve website traffic by over 25% with relevant visitors.
The About Mortgages team were keen to explore the ways they could make the most of the Concrete5 website we had previously built them. Through a 'DIY SEO' plan, their team of content writers have been following a keyword strategy that is starting to pay dividends in terms of organic traffic.
As a relatively new site, the keyword strategy had to be realistic to their budget constraints and low authority score. Longtail keyword phrases with high relevancy were chosen as the primary target, helping to inform the content team which service pages and blogs they should be focusing upon. For example, the blog about mortgages in principle is ranking for 38 related, relevant keywords.
No, before we offer our SEO service to you, we will look at your business and assess whether SEO is right for you by assessing a range of factors such keywords, potential traffic and cost. Only if we see a good return on investment will be give you an SEO proposal.
Here are some other pages you may be interested in reading:
125+Websites in our care
Very helpful and professional company and people. They created a trading website for us and were able to even provide the SEO back up and continuing support. The website has been running now for a few years and has increased the online sales dramatically. Very supportive with changes as required. Would definitely recommend.
I am Chief Executive of a charity. When I took over our website crashed and we lost all our data. We switched hosts to Made Simple Media, took on a brand new CMS and we have never looked back. Dave was fantastic then and remains so. Always approachable, quick to respond and great tools to help you on your way.
Matthew Sykes, Sir Simon Milton Foundation
We commissioned David at Made Simple Media to build our website for About Mortgages. David was responsive, incredibly patient, on budget and provided a great finished product that we're delighted with.
Paul, About Mortgages
Due to business expansion I needed to make some amendments to a existing WordPress website. I asked Made Simple Media for some suggestions on the ideas I had and he was super helpful and came up with some great ideas to make the website perform and navigate better. Him and his team then did a great job in putting the ideas to practice and I was kept informed as the work was underway. Highly recommend Dave and his team!
Matthew Naylor, The Performance Zone
Made Simple Media have made a number of websites for us and their work is always of a high standard. They are fast acting when we need help and I would happily recommend Made Simple Media to anyone looking for web development help.
Chris, Respirex International