SEO Agency
Get found on Google with the help of our SEO agency. More traffic, more enquiries and ultimately more sales!
Search Engine Optimisation made simple. Tell us about your business, where you want to be and we'll help you get there.
What is SEO?
SEO, or Search Engine Optimisation, is the art of optimising and growing your website so that it appears at the top of the search engine rankings, helping to deliver a greater quantity and quality of website traffic.
Internet users are in a rush. They put a question into Google such as "hairdresser near me" and they want to find the answer as quickly as possible. Similarly, Google wants to return the best results. Because of this, you need to be on page one of Google, as high up the page as possible with relevant, succinct content. The good news is it'll cost you much less than a sales person!
Why do you need an SEO agency?
The internet is an ever-increasingly competitive place with online business more prevalent than ever, and because of this you need to be at the top of page one in the rankings.
Google have a huge market share in the search engine space. If you want to sell your products or services online then ranking high on Google's results pages is an essential part of your marketing and sales strategy.
According to industry experts Hubspot, 60% of marketers say that inbound (SEO, blog content, etc) is their highest quality source of leads!
68% of online experiences begin with a search engine. [Source]
Our SEO Process
Following a process is key to delivering results time after time. Here is a brief overview of our process:
01
Discover
Initial exchanges with our team to learn about your targets and goals in mind when it comes to requesting the assistance of an SEO service.
The discovery phase is key to gage the essential details before we carry out the next steps. We are keen to hear from you about your website, the service you provide and your target audience. It is also helpful to relay to our team whether you have any previous experience of SEO, either personally or through a prior agency.
02
Audit & Proposal
We perform a site-wide audit on your website and put together a tailored SEO proposal with initial plans included.
Once we have confirmed your viability to be the recipient of an SEO service, our team will execute a site-wide audit covering each critical SEO aspect (technical/on-page/off-page) which helps evaluate the current position of your website and where gains can be made. Initial plans and suggestions are included in our tailored proposal so you can get an idea of what you will be receiving in order to transform your organic returns.
03
Finalised Plan & Onboarding
Agree the final components and both sides sign a set agreement for the upcoming retainer.
Once a monthly price has been agreed between both parties we will sit down with you and go through our finalised SEO campaign plan. This will contain a rough guide on how we see it panning out across each month/quarter, our methodical strategies to reach these goals and when you can expect to see a substantial transformation in results. We will request access to your website and any other platforms such as a Google My Business listing, Google Search Console.
04
Consolidate On-page Foundations
We create new content pages where required and optimise your existing pages to provide you with the key ingredients for SEO success.
All constructs of an SEO campaign will contribute to providing the best chance for your content to thrive on the SERPs. We carry out thorough keyword research to ensure the content on your website is targeting the most lucrative and realistic search terms which will result in an increase in leads and business.
05
Campaign Momentum - Link Building & Blog Uploads
Once the technical and service page content groundwork is completed, we move onto the other central pillars of an SEO campaign to consistently shine a light on your website.
We research the best informational content in your niche that not only provides helpful content to users but is favourable in the eyes of the search engines to bring in more relevant traffic and attract links organically. Our team will build links via manual outreach to websites either in the same industry as yours or in your geographical area. Both will help increase your domain and page authority.
06
Consistent Review of Success
You can look forward to and expect a month by month review of the tasks completed and results from Search Console.
We like to keep our clients fully in the loop and aware of what their SEO budget is going towards. At the end of every month we will construct a summary review of the individual completed tasks and a deep dive in the results using data from your Google Search Console. We always communicate with you any plans for big changes so you're fully onboard with the direction of travel.
How can we Help?
Our SEO agency team provides expertise in search engine marketing, covering every aspect of search engine marketing, from technical website changes to copywriting and link building.
But, before we take on a new client we make sure we can definitely help you. Whilst every website benefits from an increased quality and quantity of website visitors, we understand that a monthly SEO retainer isn’t necessarily the best fit for every business.
Therefore, we offer our SEO agency expertise in three different options:
- Done For You SEO
Standard retainer model, our team of SEO experts deliver the full range of services. SEO is full of pitfalls, but we can remove those frustrations by handling it for you, leaving you to focus on what you do best - running your business!
2. Done With You SEO
Perfect for businesses who want to handle some tasks in-house, but still want to leave most of the specialist work to the experts. We are flexible in working with graphic designers, copywriters, developers or any other provider to deliver an SEO package tailored around your requirements.
3. Do It Yourself SEO
If your business is wanting to handle your own SEO but would appreciate being pointed in the right direction, our team can provide a very detailed but easy to understand set of instructions in the form of an Audit and Strategy document. We’ll then be on hand to answer any questions you might have along the way.
Every discussion starts with an in-depth audit of your current standings and a discussion as to where you want to get to. It’s SEO made simple. Talk to us to get started.
Did you know that 92.42% of keywords get ten monthly searches or fewer? This is where our keyword research will get your going in the right direction from the start. Our SEO agency team will research the right keywords to make sure you are going to get huge results!
What can you expect from our SEO agency?
You can expect great communication and a transparent service from the start and throughout the length of the campaign. Our clients receive monthly reports showcasing the work we have done and the progress your website is making as it rises up the Google rankings!
Here are the simple reasons as to why the Made Simple Media SEO agency team are a great solution for online marketing of your business:
- More website traffic
- More brand exposure
- More enquiries
- More sales!
Of course, it is up to you to convert enquiries to sales, but we are always here for help and advice along the way.
Our SEO packages are offered with no contract or tie-in and represent excellent value for money. We strive for long term working relationships with our clients through exceptional work and results rather than contractual obligations.
How is the Budget Spent?
There are a lot of factors that affect how your website ranks in Google, meaning where it appears in the search results.
Your budget will be spent wisely on the key factors that will bring the most benefit:
- Working with you to determine your goals and requirements from the SEO work
- Researching client and competitors existing rankings
- Technical set up and changes on your website
- Content research and writing
- Link building
- Your monthly reports
We don't take short cuts or use "tricks", your monthly budget will be wisely spent on effective search engine marketing methods with lasting results.
If you're unsure what budget will work for your desired outcome, simply get in touch for a free, no-obligation chat with a member of our SEO agency team.
Case Study: Horace Fuller
As part of our web design services for Horace Fuller, we also incorporated a search engine optimisation package to promote their website. Here are some of the results we achieved over the first 9 months:
- Local SEO - Local outreach numbers have grown by over 2,500% since the campaign began. They are in the top 3 rankings for popular niche-relevant keywords such as 'garden machinery supplier Horsham' and 'lawnmower servicing Horsham'. Google My Business star rating increased from 3.9 to 4.2.
- National SEO - Horace Fuller is now ranking for over 600 business related keywords within the UK, a 150% increase. Page 1 in the UK for many keywords including 'Westwood Mowers' 'Weibang lawn mowers' 'Ariens' 'Garden machinery servicing' ‘Garden Machinery repairs’ ‘Garden machinery west sussex’.
Case Study: At Home Estate and Lettings Agency
Following the launch of their new website, At Home were keen to explore how they could increase their exposure in their local area. Their team had strong content writing abilities, so they were keen for a ‘Done with you’ SEO strategy.
Our team put together the step by step instructions to create carefully curated location specific landing pages to help bump At Home up the Google rankings for a range of different villages that they serve.
The result? These location-specific landing pages such as ‘Estate Agent Southwater’ now rank in position one for a very high intent keyword that delivers significant search traffic. Importantly, due to a well-implemented internal linking strategy, the home page also ranks in position two, meaning the client occupies the two top positions, despite very strong opposition from rival agencies.
Case Study: Restaurant Property
Whilst the client was happy with their pre-existing website built elsewhere, they contacted our team of digital strategists to help devise a DIY strategy document. Our team took the time to identify the most pertinent keywords, taking into consideration the business objectives, search volume and keyword difficulty.
As Restaurant Property were industry leaders in their niche, their wealth of knowledge provided great opportunities for organic backlinks by providing very factual and in-depth blogs providing industry insight.
The first blog their team wrote, focusing on the keyword ‘Sui Generis’ , delivered such high quality information that the article is now being used as a referenced source for large websites such as Wikipedia. The end result? The blog is now ranking as a ‘Featured Snippet’ for keyword related searches, helping to improve website traffic by over 25% with relevant visitors.
Case Study: About Mortgages
The About Mortgages team were keen to explore the ways they could make the most of the Concrete5 website we had previously built them. Through a 'DIY SEO' plan, their team of content writers have been following a keyword strategy that is starting to pay dividends in terms of organic traffic.
As a relatively new site, the keyword strategy had to be realistic to their budget constraints and low authority score. Longtail keyword phrases with high relevancy were chosen as the primary target, helping to inform the content team which service pages and blogs they should be focusing upon. For example, the blog about mortgages in principle is ranking for 38 related, relevant keywords.
Do we propose SEO for everyone?
No, before we offer our SEO service to you, we will look at your business and assess whether SEO is right for you by assessing a range of factors such keywords, potential traffic and cost. Only if we see a good return on investment will be give you an SEO proposal.
What's next?
Contact us for a friendly, no-obligation chat about your project...
Call free
0800 111 4504
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