What's in this article
Websites are now the foundation of everything a business does online to promote itself. They communicate your purpose, vision, products, services and the outcome to your customers/clients. But what if they are doing a bad job? You could find that investing in a new one adds tremendous value to your business.
What's in this article
Most of our marketing efforts online involve us trying to drive people back to our website to look at what we are offering. Most digital marketing is very expensive and like us you probably don't want to waste much money getting it right!
A poor website design means you will lose credibility, casting doubt in the mind of your users. Your website needs to be a highly professional looking online presence for your business.
Imagine spending hundreds or thousands of pounds on marketing for the website, only to fail to convince users. It's like a runner who has trained hard, spending time getting in shape and making sure he is fast, only to fall at the last hurdle.
We all sometimes spend money that doesn't deliver a decent Return on Investment (ROI) and it's painful. We've all been there, it's frustrating and eats into your profits. With a poor looking website, that pain is really multiplied, with lack of sales, negative feedback from staff and users and a bad impact on the brand you are trying to promote.
If your competitors have a better web presence, potential customers will go with them instead. In good times when you should be harvesting the market for new business, your competitors will be growing instead of you.
What's more, with a good website that helps users get in touch and buy from them, your competitors will get a better return on investment for any marketing they are undertaking.
Technical problems (often associated with old websites) could be fatal. There seemingly small things that will heavily impact your SEO potential or get you penalised, making your site disappear from Google's search results.
Poor website security can be devastating. Hackers are always looking to take down sites and malicious bots and code look for older versions of typical website software such as Wordpress, Concrete5 and Drupal in order to expliot vulnerabilites. This can lead to the website hosting company taking the site down, it's like cutting off a limb to save the entire body. They don't want their servers infected, it could spread or damage the reputation of the servers' IP adress.
Google will also down-rank or block websites that have been identified to contain malware and users anti-virus software will also block such sites to avoid the treat spreading to the website visitors computer or device.
The damage caused by being ranked down on Google and losing market-share to competitors can take time to fix and in some cases need a specialist cyber security expert to analyse and fix, making the original cost of the website look tiny in comparison.
It's clear that you need a professional web design company to properly plan, design, build and maintain a website to support your company, just like you need a professional mechanic to maintain your car.
Here are some tips for choosing the right web design company to work with...
The result of choosing the right company to work with will be a website that is designed and built to be mobile friendly, helps by promoting your brand, unique to your business (not a typical template) and communicates why website users will want to buy from you.
The website will also have trust signals such as awards, accreditations and reviews, to help reassure visitors that they want to do business with you. Rather than selling products and services, a great website will promote the positive outcome of buying those services.
The aim is also longievity - an up to date, well-designed website that will last you many years with only minor updates and any new functionality you want to add.
Below we have a client testimonial that we recieved who have recently benefitted from the launch of their new website courtesy of our web design agency. This is for a local charity who had identified that it was time for a new website...
How does this testimonial show the value in our work designing and building their new website?
It may seem on the surface that it is easier with SEO and Ads etc. to say to people "this is what you spend", "this is the traffic you can expect" and based on your conversion rate you can expect X leads. But as you can see here, great web design adds great valuet to your business. We don't presume to be the cheapest and we're certainly not the most expensive, but we will work hard to deliver you great value every time!
As we have seen here, web design services are key for most companies online presence due to the importance of an up to date website to avoid the critical pitfalls of not investing in a professional website for your business.
It's best to get this done as soon as possible, then you can relax knowing the website is doing it's job and focus on running your business and effective marketing to help sell your products or services.
Please contact us to see how we can help you. We operate a strictly no-obligation approach with no hard-sales!
Call free 0800 111 4504
We are a digital agency specialising in Web Design, Development, Concrete5 and digital marketing, based in London & West Sussex.
We make digital simple. Our purpose is to simplify your frustrations in digital and solve the challenges you face to help make you more money and progressively grow your business or organisation.Tell me more
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