The old Brooklands Museum website was nearly ten years old and needed a complete change to the site architecture to ensure that visitors could clearly distinguish between the important sections of the Brooklands Museum, Concorde, Brooklands Trust Members and the Shop.
We held a series of meetings with the Marketing team at Brooklands Museum to discuss and understand the different audiences that the museum gets and what they would want to do on the website.
With this in mind, a whole new sitemap was produced and 301 redirects put in place to ensure that old URL's go to their new pages. A colourscheme was introduced to differentiate the different sections, but maintain the Museum brand across the whole site.
Brooklands Museum is host to amazing buildings, vehicles, objects and events. On the new website we wanted to create a "window" into this amazing world and give visitors an immediate impression of how informative, fun and exciting Brooklands Museum is.
Concrete5 CMS has been used as the platform and gives museum staff a cutting-edge system that enables them to easily make changes as they view the site and provides the flexibility to update their content with nearly no input from us. This was really important to Brooklands Museum because they wanted to be as self-sufficient as possible with the daily running of the website.
Our High Performance web hosting with Litespeed cache means the site loads fast and since going live the site has enjoyed an increase in traffic with a low bounce rate.