Cecil Macdonald
The Challenge
Cecil Macdonald are a leading supplier of branded beers, wines, spirits, and snacking products to the UK Travel Retail market.
Cecil Macdonald approached us because the old website was well out of date and the client wanted a simpler brochure site, but of high quality to appeal to their industry contacts.
The new site was to act as a way for brand owners to find out more about the clients business, when doing their research.
Our Approach
We involved the whole Leadership Team to make sure everyone had input, so we were creating a website that was going to be popular with the team. Getting this stakeholder investment means we get things right at every stage.
On the About page we featured the Leadership Team to promote transparency and connect faces to the Cecil Macdonald name. This promotes a friendly, local company, in this corporate space, who are an important player, offering their clients great service.
We created a secondary theme for Ambassadors Choice, to promote the AC branding and offer a contrast with the Cecil Macdonald side of the business.
A page was also added to showcase the clients new Snackboxes collaboration with Jaq out the Box, including a product gallery to show the Snackboxes to potential interested parties.
The website is based on an easy-to-use CMS, backed up by full agency support from our team.
Results
The project has been a huge success in the following ways...
- Aligned with new branding
- Easier to make website updates
- Simplified, easy-to-read new website
- Alternative theme for Ambassadors Choice
95+
Happy clients150+
Websites in our care9+
Years trading94%
Client retention
We are delighted with the quality of our new website, which has enabled us to effectively communicate our various areas of work and build an engaged and increasingly active audience. The common-sense design and easy-to-navigate structure has also helped us establish our organisational identity following a full rebrand in 2017. The support has been excellent throughout.
Jack Dixon, Imperial Health Charity
Very helpful and professional company and people. They created a trading website for us and were able to even provide the SEO back up and continuing support. The website has been running now for a few years and has increased the online sales dramatically. Very supportive with changes as required. Would definitely recommend.
Adam Stally
We are delighted with the website that Made Simple Media created for St Andrew's Church, N16. They really understood our vision for the project and turned it into reality, whilst suggesting additional ideas throughout. The whole project was seamless and enjoyable.
Stuart Smith, The Smithy Creative
Having never had the responsibility of creating a new website for the business before, Made Simple Media could not have made it a more easier and pleasurable experience. From the initial meeting to the end product, we could not have been happier. Made Simple Media quickly grasped what we were looking to achieve in both design style and function.
Tanya
Made Simple Media have made a number of websites for us and their work is always of a high standard. They are fast acting when we need help and I would happily recommend Made Simple Media to anyone looking for web development help.
Chris, Respirex International
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