Name: Web Design Services
Brand: Made Simple Media
SKU: 001
Rating: 5 (31 reviews)

The Challenge

Established in 1922, Horace Fuller are the leading garden machinery specialist in West Sussex.

The client wanted to raise online sales and establish themselves as the main company to go to for Garden Machinery sales and servicing in the area. Horace Fuller won't appeal to everyone because they can't compete on price with internet/warehouse companies so we needed to identify who will buy from them and how to use the website to effectively sell to those people.

Our Approach

Working with the client, I identified key audiences, exploring personas so we could really understand who Horace Fuller's customers are and who they want to sell more to. Horace Fuller do not attempt to compete on price with bargain price websites, instead they are about offering great customer support/service with friendly, professional expertise to their local client base.

A sitemap was created so we could play with the architecture and make it easy for users to search via their favourite brands or by category of machinery. As always the plan was to minimise clicks and make it as easy as possible for users to find what they wanted and to help maxmimise conversions.

Next we moved onto sketching ideas about how the new site could be laid out and function and later turned these into wireframes. The Servicing & Repairs was totally overhauled and proposed as an enquiry "wizard" to make it clear, easy and friendly which has been a great success since the launch of the site.

We then moved onto the high fidelity designs using the clients branding, but with a much cleaner, modern look to bring them fully up to date. Photos inside the shop were taken to help personalise the site to the client and strengthen the idea of the company not being "internet only" and promoting the local shop. When building the site, images are added at x2 resolution so they very sharp on all devices even 4k screens and help show off the products in perfect detail.

The website was built on a CMS giving the client and our team easy access to make changes. Fully responsive so it is easy to use at all screen sizes and with payments are taken via Stripe which is easy for the client to work with.

Results

The project has been a huge success in the following ways...

Ranking for 375+ keywords, increase of >56%
GMB rating increase to 4.1, reach >2,500%
+12% WAU (Weekly Active Users)
Stunning new brochure to help sell products online

View Project Our work

95+

Happy clients

150+

Websites in our care

Years trading

94%

Client retention

Dave was so patient and understanding when it came to explaining the process and how things work. I highly recommend MSM to anyone who needs that extra help understanding the fundamentals of website building.

Matt, Land Solutions (South) Ltd

I am Chief Executive of a charity. When I took over our website crashed and we lost all our data. We switched hosts to Made Simple Media, took on a brand new CMS and we have never looked back. Dave was fantastic then and remains so. Always approachable, quick to respond and great tools to help you on your way.

Matthew Sykes, Sir Simon Milton Foundation

We are delighted with the website that Made Simple Media created for St Andrew's Church, N16. They really understood our vision for the project and turned it into reality, whilst suggesting additional ideas throughout. The whole project was seamless and enjoyable.

Stuart Smith, The Smithy Creative

I honestly could not of fell on my feet more with made simple media. Everything I asked for has been done, simplifying things i was unsure about and basically made what I had in my head become a reality. A big thing for me is the availability of being able to get in touch when needed to and this was no issue what so ever. I can’t thank you enough Dave

Bobby Lord, Independant Jewellery

Very helpful and professional company and people. They created a trading website for us and were able to even provide the SEO back up and continuing support. The website has been running now for a few years and has increased the online sales dramatically. Very supportive with changes as required. Would definitely recommend.

Adam Stally