Horace Fuller
Web Design & Development ConcreteCMS Hosting Maintenance & Support SEO ECommerce
The Challenge
Established in 1922, Horace Fuller are the leading garden machinery specialist in West Sussex.
The client wanted to raise online sales and establish themselves as the main company to go to for Garden Machinery sales and servicing in the area. Horace Fuller won't appeal to everyone because they can't compete on price with internet/warehouse companies so we needed to identify who will buy from them and how to use the website to effectively sell to those people.
Our Approach
Working with the client, I identified key audiences, exploring personas so we could really understand who Horace Fuller's customers are and who they want to sell more to. Horace Fuller do not attempt to compete on price with bargain price websites, instead they are about offering great customer support/service with friendly, professional expertise to their local client base.
A sitemap was created so we could play with the architecture and make it easy for users to search via their favourite brands or by category of machinery. As always the plan was to minimise clicks and make it as easy as possible for users to find what they wanted and to help maxmimise conversions.
Next we moved onto sketching ideas about how the new site could be laid out and function and later turned these into wireframes. The Servicing & Repairs was totally overhauled and proposed as an enquiry "wizard" to make it clear, easy and friendly which has been a great success since the launch of the site.
We then moved onto the high fidelity designs using the clients branding, but with a much cleaner, modern look to bring them fully up to date. Photos inside the shop were taken to help personalise the site to the client and strengthen the idea of the company not being "internet only" and promoting the local shop. When building the site, images are added at x2 resolution so they very sharp on all devices even 4k screens and help show off the products in perfect detail.
The website was built on a CMS giving the client and our team easy access to make changes. Fully responsive so it is easy to use at all screen sizes and with payments are taken via Stripe which is easy for the client to work with.
Results
The project has been a huge success in the following ways...
- Ranking for 375+ keywords, increase of >56%
- GMB rating increase to 4.1, reach >2,500%
- +12% WAU (Weekly Active Users)
- Stunning new brochure to help sell products online
95+
Happy clients150+
Websites in our care9+
Years trading94%
Client retention
Made Simple Media have made a number of websites for us and their work is always of a high standard. They are fast acting when we need help and I would happily recommend Made Simple Media to anyone looking for web development help.
Chris, Respirex International
Very helpful and professional company and people. They created a trading website for us and were able to even provide the SEO back up and continuing support. The website has been running now for a few years and has increased the online sales dramatically. Very supportive with changes as required. Would definitely recommend.
Adam Stally
Having never had the responsibility of creating a new website for the business before, Made Simple Media could not have made it a more easier and pleasurable experience. From the initial meeting to the end product, we could not have been happier. Made Simple Media quickly grasped what we were looking to achieve in both design style and function.
Tanya
We are delighted with the quality of our new website, which has enabled us to effectively communicate our various areas of work and build an engaged and increasingly active audience. The common-sense design and easy-to-navigate structure has also helped us establish our organisational identity following a full rebrand in 2017. The support has been excellent throughout.
Jack Dixon, Imperial Health Charity
We are delighted with the website that Made Simple Media created for St Andrew's Church, N16. They really understood our vision for the project and turned it into reality, whilst suggesting additional ideas throughout. The whole project was seamless and enjoyable.
Stuart Smith, The Smithy Creative
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