The Challenge
Wake QA was founded in 2003 by its current chairman, former airline captain and UK CAA Inspector Simon Wake and has remained a close-knit family company within the UK ever since. Wake QA remains the only British company to receive IATA accredited organisation status, an emblem of our team’s professionalism and effort into understanding and performing aviation audits.
The client wanted a new, more professional website that better conveyed their service offering and was designed so that information could be accessed via industry or service.
Our Approach
In addition to designing and building their new website, WakeQA asked us to rewrite the website copy, so we analysed their current copy and learned about their organisation so we fully understood who they are and who their target audiences are.
Once this was done, new copy was created whilst the new site was being designed and built. We consulted various team members within WakeQA to ensure everyone was happy and the new site accurately portrays their business and services.
Update May 2024: The client are now taking their business to the next level, so asked us to redesign the site to support that. We revised the whole design and architecture, added 301 redirects to the new pages and relaunched the site within a narrow timescale. The client are thrilled with the result!
Results
The project has been a huge success in the following ways...
- Low 35.14% Bounce Rate
- Easier to make website updates
- More appealing to target audience
- Stunning new brochure to help sell services
95+
Happy clients150+
Websites in our care9+
Years trading94%
Client retention
Would highly recommend Dave Reeder at Made Simple Media. From the initial meeting he understood our needs and wants and was able to enhance our ideas, incorporating the new website into our company rebrand. We are delighted with the final result, which has already resulted in new enquiries for our business. And all in a timely fashion and within budget.
Steve
Great personal service from Made Simple Media to understand our requirements, and explain every step in the design process for our new website. They are always on hand to give support and guidance, and we now have a professional website that is attractive and easy to manage. Many thanks!
Peter, Henfield Theatre Company
Dave was so patient and understanding when it came to explaining the process and how things work. I highly recommend MSM to anyone who needs that extra help understanding the fundamentals of website building.
Matt, Land Solutions (South) Ltd
We are delighted with the website that Made Simple Media created for St Andrew's Church, N16. They really understood our vision for the project and turned it into reality, whilst suggesting additional ideas throughout. The whole project was seamless and enjoyable.
Stuart Smith, The Smithy Creative
After some difficultly with our start up - we decided to go for a complete new web designer with the recommendation of others - Dave was absolutely amazing, from delivering on time and making the website appeal much more to our customers. Definitely recommend! So excited now to start the SEO work!
Parham
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