Workmaster Boots New Website

The Challenge

We worked with Respirex International and their designers to build an impressive new brochure site for their WorkMaster Boots range, created to better represent the brand and products and help drive sales.

The client has a market-leading range of protective boots and offers un-rivalled testing and technical information.  Products need to be found by type or by application and we would have to write custom code for CMS addons to present product materials and chemical permeation data, essential for working in hazardous environments.

Our Approach

The WorkMaster Boots range of protective footwear are targeted at many industries from Petrochemical and Refinery to Food processing and Mining.  The WorkMaster Boots range of products are a seperate range in their own right so the client wanted a new site to show off these products.

The new site has a more dynamic look and presents the product range well, with the ability to filter by application, usage and by product feature, such as Chemical Protection, Dielectric, Hot Contact etc.  This helps clients find the products they need for their work.

These specialist boots are fully lab tested and the website caters for a lot of product imformation that you wouldn't find elsewhere.

The client can easily add and amend products and pages and continue to grow and develop the site via the CMS.  The site is fully multilingual to appeal to the international audience.  We created a lot of bespoke features found only in this market and made it very easy for the client's marketing team to make the changes they need to do.

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Results

The project has been a huge success in the following ways...

  • 55% Increase in website sessions
  • Improved bounce rate
  • Bespoke Dashboard pages to easily update materials, chemicals and products
  • Stunning new brochure to help sell products

View Project  Our work

The results

70+

Happy clients

125+

Websites in our care

6+

Years trading

94%

Client retention
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Matthew Naylor, The Performance Zone

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