Workmaster Boots New Website

The Challenge

We worked with Respirex International and their designers to build an impressive new brochure site for their WorkMaster Boots range, created to better represent the brand and products and help drive sales.

The client has a market-leading range of protective boots and offers un-rivalled testing and technical information.  Products need to be found by type or by application and we would have to write custom code for CMS addons to present product materials and chemical permeation data, essential for working in hazardous environments.

Our Approach

The WorkMaster Boots range of protective footwear are targeted at many industries from Petrochemical and Refinery to Food processing and Mining.  The WorkMaster Boots range of products are a seperate range in their own right so the client wanted a new site to show off these products.

The new site has a more dynamic look and presents the product range well, with the ability to filter by application, usage and by product feature, such as Chemical Protection, Dielectric, Hot Contact etc.  This helps clients find the products they need for their work.

These specialist boots are fully lab tested and the website caters for a lot of product imformation that you wouldn't find elsewhere.

The client can easily add and amend products and pages and continue to grow and develop the site via the CMS.  The site is fully multilingual to appeal to the international audience.  We created a lot of bespoke features found only in this market and made it very easy for the client's marketing team to make the changes they need to do.

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The project has been a huge success in the following ways...

  • 55% Increase in website sessions
  • Improved bounce rate
  • Bespoke Dashboard pages to easily update materials, chemicals and products
  • Stunning new brochure to help sell products

View Project    Our work

The results


Happy clients


Websites in our care


Years trading


Client retention

I am Chief Executive of a charity. When I took over our website crashed and we lost all our data. We switched hosts to Made Simple Media, took on a brand new CMS and we have never looked back. Dave was fantastic then and remains so. Always approachable, quick to respond and great tools to help you on your way.

Matthew Sykes, Sir Simon Milton Foundation


We started working with David at Made Simple Media when we needed alterations and pages added to our website. He has advised us well on what we might like to add, has always been a pleasure to deal with, is reliable, and responds quickly. I would highly recommend working with David and MSM!

Ella, Park Avenue Recruitment


We commissioned David at Made Simple Media to build our website for About Mortgages. David was responsive, incredibly patient, on budget and provided a great finished product that we're delighted with.

Paul, About Mortgages


Very helpful and professional company and people. They created a trading website for us and were able to even provide the SEO back up and continuing support. The website has been running now for a few years and has increased the online sales dramatically. Very supportive with changes as required. Would definitely recommend.

Adam Stally


Due to business expansion I needed to make some amendments to a existing WordPress website. I asked Made Simple Media for some suggestions on the ideas I had and he was super helpful and came up with some great ideas to make the website perform and navigate better. Him and his team then did a great job in putting the ideas to practice and I was kept informed as the work was underway. Highly recommend Dave and his team!

Matthew Naylor, The Performance Zone

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