Workmaster Boots New Website

The Challenge

We worked with Respirex International and their designers to build an impressive new brochure site for their WorkMaster Boots range, created to better represent the brand and products and help drive sales.

The client has a market-leading range of protective boots and offers un-rivalled testing and technical information.  Products need to be found by type or by application and we would have to write custom code for CMS addons to present product materials and chemical permeation data, essential for working in hazardous environments.

Our Approach

The WorkMaster Boots range of protective footwear are targeted at many industries from Petrochemical and Refinery to Food processing and Mining.  The WorkMaster Boots range of products are a seperate range in their own right so the client wanted a new site to show off these products.

The new site has a more dynamic look and presents the product range well, with the ability to filter by application, usage and by product feature, such as Chemical Protection, Dielectric, Hot Contact etc.  This helps clients find the products they need for their work.

These specialist boots are fully lab tested and the website caters for a lot of product imformation that you wouldn't find elsewhere.

The client can easily add and amend products and pages and continue to grow and develop the site via the CMS.  The site is fully multilingual to appeal to the international audience.  We created a lot of bespoke features found only in this market and made it very easy for the client's marketing team to make the changes they need to do.

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The project has been a huge success in the following ways...

  • 55% Increase in website sessions
  • Improved bounce rate
  • Bespoke Dashboard pages to easily update materials, chemicals and products
  • Stunning new brochure to help sell products

View Project    Our work

The results


Happy clients


Websites in our care


Years trading


Client retention

We are delighted with the quality of our new website, which has enabled us to effectively communicate our various areas of work and build an engaged and increasingly active audience. The common-sense design and easy-to-navigate structure has also helped us establish our organisational identity following a full rebrand in 2017. The support has been excellent throughout.

Jack Dixon, Imperial Health Charity


We started working with David at Made Simple Media when we needed alterations and pages added to our website. He has advised us well on what we might like to add, has always been a pleasure to deal with, is reliable, and responds quickly. I would highly recommend working with David and MSM!

Ella, Park Avenue Recruitment


I honestly could not of fell on my feet more with made simple media. Everything I asked for has been done, simplifying things i was unsure about and basically made what I had in my head become a reality. A big thing for me is the availability of being able to get in touch when needed to and this was no issue what so ever. I can’t thank you enough Dave

Bobby Lord, Independant Jewellery


Great personal service from Made Simple Media to understand our requirements, and explain every step in the design process for our new website. They are always on hand to give support and guidance, and we now have a professional website that is attractive and easy to manage. Many thanks!

Peter, Henfield Theatre Company


Dave was so patient and understanding when it came to explaining the process and how things work. I highly recommend MSM to anyone who needs that extra help understanding the fundamentals of website building.

Matt, Land Solutions (South) Ltd

How can we help?

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