Why use LinkedIn Ads?
Here are some great reasons to use LinkedIn Ads:
LinkedIn Offers a More Professional Audience
It may seem obvious, but it's really important, LinkedIn offers a more professional, older more educated audience. The average user is failry high income business person with a higher eduction level. Of course, this demographic doesn't suit all businesses. If you're looking to reach teenages or low-income individuals it may not be your target market.
Different Ad Types for Different Aims and Objectives
LinkedIn offers different ad types for different goals:
Sponsored Content - Great for building brand awareness and can also be used for lead generation aswell. Features an image
Text Ads - These drive targeting audience to a landing page and generate leads.They appear in strategic places around the edges of the platform. You need an enticing headline to get the return on these.
Sponsored In-Mail - Great for striking up conversations that allow people to find out more about how you can help them. Great if you have a clear idea of your client and how you can work with them.
Reach Your Perfect Clients with Industry-Specific Targeting
LinkedIn gives us the ability to target exactly the right clients for your business by refining who you want to show your ads to.
We can refine your ads by the following criterea:
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High Conversion Rate
LinkedIn ads have a high conversion rate, according to a study by Hubspot. This helps make the most of your marketing budget. This 6.1 per cent conversion rate is higher than Google search ads which sit around 2.6%.
We could go on but...
...it would be best to contact us for a friendly no-obligation chat about how we can help you.
Re-engage your website visitors with Website Retargeting
Using the LinkedIn Insight Tag we can:
- Segment your website visitors and create target audiences based on the pages they visited on your website.
- Tailor your ad content to ensure we are delivering content that is relevant to them.
- Guide prospects along their buying journey to drive qualified leads and sales.
Extend the reach of your Campaign with Lookalike Audiences
Creating lookalike audiences helps you find new professional audiences similar to your website visitors and target accounts. Lookalike audiences use a proprietary algorithm to build upon your retargeting audiences, looking at LinkedIn profiles and company attributes to find similar profiles to the ones already engaging with your ads, allowing you to reach potential leads that are very similar to your best customers.
4 our of 5 LinkedIn members drive business decisions and LinkedIn's audience has x2 the buying power of the average web audience. Source: https://business.linkedin.com/marketing-solutions/ad-targeting